iOS Specifics

Introduction

Due to the IDFA changes Apple is implementing in iOS 14 and later, BidMachine is adding support for Apple's SKAdNetwork attribution. This integration enables our programmatic demand buyers to track installs and conversions on iOS 14+ when IDFA is unavailable. In addition to SKAdNetwork, BidMachine will provide contextual advertising data to help partners enhance targeting and modeling.

Below is an overview of how the integration works at the app/publisher level and the data flow during the auction.

SKStoreProductViewController

SKStoreProductViewController (SKPV) is the preferred method for handling click URLs within the BidMachine SDK. The SDK employs the following prioritized approach to process and present ad clicks:

SKAdNetwork Parameter Handling: When an ad response contains SKAdNetwork parameters, the SDK prioritizes these parameters to present SKPV, bypassing the click URL entirely.
Click URL Processing: In the absence of SKAdNetwork parameters, the SDK processes the click URL through the following steps:
- App Store Link Detection: The SDK analyzes the click URL's scheme (itms://) and host to determine if it references the App Store. If validated as an App Store link, the SDK extracts the app bundle identifier and presents it using SKPV.
- HTTP/HTTPS Redirect Resolution: For HTTP/HTTPS URLs, the SDK performs a silent GET request to resolve all redirects and identify the final destination.
- Final Destination Validation: The SDK applies the same App Store link detection logic to the resolved destination URL.
Fallback Behavior: If the final destination is not an App Store link, or if SKPV presentation fails for any reason, the SDK defaults to opening the URL in the device's default browser.

SKAdNetwork

Here is a high-level overview of how SKAdNetwork works in the context of BidMachine:

SKAdNetwork IDs

Partners who wish to use BidMachine's SKAdNetwork solution should share their SKAdNetwork ID with their account manager. If you don't have an account manager, register with Apple here.

BidMachine will provide publishers with an integration guide listing all SKAdNetwork IDs to add to their Info.plist.

SKAdNetwork IDs in Info.plist format

<key>SKAdNetworkItems</key>
<array>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>22mmun2rn5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>238da6jt44.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>23zd986j2c.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>24t9a8vw3c.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>24zw6aqk47.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>252b5q8x7y.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>275upjj5gd.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>294l99pt4k.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2fnua5tdw4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2q884k2j68.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2rq3zucswp.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2tdux39lx8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2u9pt9hc89.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>32z4fx6l9h.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>33r6p7g8nc.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3cgn6rq224.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3l6bd9hu43.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3qcr597p9d.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3qy4746246.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3rd42ekr43.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3sh42y64q3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>424m5254lk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4468km3ulz.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>44jx6755aq.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>44n7hlldy6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>47vhws6wlr.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>488r3q3dtq.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4dzt52r2t5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4fzdc2evr5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4mn522wn87.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4pfyvq9l8r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4w7y6s5ca2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>523jb4fst2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>52fl2v3hgk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>54nzkqm89y.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>55644vm79v.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>55y65gfgn7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>577p5t736z.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>578prtvx9j.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5a6flpkh64.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5f5u5tfb26.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5ghnmfs3dh.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5l3tpt7t6e.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5lm9lj6jb7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5mv394q32t.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5tjdwbrq8w.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>627r9wr2y5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>633vhxswh4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>67369282zy.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6964rsfnh4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6g9af3uyq4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6lz2ygh3q6.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6p4ks3rnbw.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6qx585k4p6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6rd35atwn8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6v7lgmsu45.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6xzpu9s2p8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6yxyv74ff7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>737z793b9f.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>74b6s63p6l.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7953jerfzd.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>79pbpufp6p.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>79w64w269u.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7bxrt786m8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7fbxrn65az.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7fmhfwg9en.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7k3cvf297u.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7rz58n8ntl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7tnzynbdc7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7ug5zh24hu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>84993kbrcf.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>866k9ut3g3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>87u5trcl3r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>88k8774x49.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>899vrgt9g8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>89z7zv988g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8c4e2ghe7u.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8m87ys6875.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8qiegk9qfv.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8r8llnkz5a.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8s468mfl3y.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>8w3np9l82g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>97r2b46745.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9b89h5y424.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9g2aggbj52.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9nlqeag3gk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9rd848q2bz.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9t245vhmpl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9vvzujtq5s.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9wsyqb3ku7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>9yg77x724h.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>a2p9lx4jpn.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>a7xqa6mtl2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>a8cz6cu7e5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>au67k4efj4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>av6w8kgt66.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>axh5283zss.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>b53axzn49s.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>b55w3d8y8z.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>b9bk5wbcq9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>bvpn9ufa9b.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>bxvub5ada5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>c3frkrj4fj.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>c6k4g5qg8m.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>c7g47wypnu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cad8qz2s3j.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ce8ybjwass.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cg4yq2srnc.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cj5566h2ga.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cp8zw746q7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cs644xg564.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cstr6suwn9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cwn433xbcr.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>d7g9azk84q.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dbu4b84rxf.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dd3a75yxkv.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dkc879ngq3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dmv22haz9p.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dn942472g5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dr774724x4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dt3cjx1a9i.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dticjx1a9i.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dzg6xy7pwj.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>e5fvkxwrpn.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ecpz2srf59.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>eh6m2bh4zr.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ejvt5qm6ak.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>eqhxz8m8av.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f2zub97jtl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f38h382jlk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f73kdq92p3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f7s53z58qe.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>feyaarzu9v.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>fkak3gfpt6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>fq6vru337s.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>fz2k2k5tej.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>g28c52eehv.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>g2y4y55b64.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>g3y426g9ed.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>g69uk9uh2b.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>g6gcrrvk4p.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gfat3222tu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ggvn48r87g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>glqzh8vgby.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gta8lk7p23.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gta9lk7p23.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gvmwg8q7h5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>h5jmj969g5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>h65wbv5k3f.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>h8vml93bkz.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>hb56zgv37p.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>hdw39hrw9y.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>hjevpa356n.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>hs6bdukanm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>jb7bn6koa5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>jk2fsx2rgz.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>k674qkevps.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>k6y4y55b64.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>kbd757ywx3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>kbmxgpxpgc.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>klf5c3l5u5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>krvm3zuq6h.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>l6nv3x923s.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>l93v5h6a4m.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ln5gz23vtd.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>lr83yxwka7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ludvb6z3bs.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>m297p6643m.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>m5mvw97r93.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>m8dbw4sv7c.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mj797d8u6f.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mlmmfzh3r3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mls7yz5dvl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mp6xlyr22a.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mqn7fxpca7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mtkv5xtk9e.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mwcgp9hppj.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n38lu8286q.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n66cz3y3bx.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n6fk4nfna4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n9x2a789qt.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>nfqy3847ph.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>nrt9jy4kw9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ns5j362hk7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>nu4557a4je.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>nzq8sh4pbs.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>p4ybsjem3u.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>p78axxw29g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pd25vrrwzn.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pg7ctvrt6f.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ppxm28t8ap.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>prcb7njmu6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pt89h2hlb7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pu4na253f3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pwa73g5rt2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pwdxu55a5a.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qlbq5gtkt8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qqp299437r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qu637u8glc.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qwpu75vrh2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>r26jy69rpl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>r45fhb6rf7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>r8lj5b58b5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>raa6f494kr.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>rvh3l7un93.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>rx5hdcabgc.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>s39g8k73mm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>s69wq72ugq.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>sczv5946wb.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>su67r6k2v3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t38b2kh725.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t3b3f7n3x8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t6d3zquu66.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t7ky8fmwkd.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>thzdn4h5nc.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>tl55sbb4fm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>tmhh9296z4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>tskbem2b5g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>tvvz7th9br.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>u679fj5vs4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>uw77j35x4d.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>uzqba5354d.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v4nxqhlyqp.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v72qych5uu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v7896pgt74.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v79kvwwj4g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v9wttpbfk9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vc83br9sjg.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vcra2ehyfk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vhf287vqwu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vutu7akeur.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>w28pnjg2k4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>w7jznl3r6g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>w9q455wk68.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>wg4vff78zm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>wzmmz9fp6w.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x2jnk7ly8j.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x44k69ngh6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x5854y7y24.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x5l83yy675.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x8jxxk4ff5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x8uqf25wch.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x8yj322td6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>xga6mpmplv.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>xmn954pzmp.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>xx9sdjej2w.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>xy9t38ct57.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>y45688jllp.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>y5ghdn5j9k.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>y755zyxw56.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>yclnxrl5pm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ydx93a7ass.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>yrqqpx2mcb.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>z24wtl6j62.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>z4gj7hsk7h.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>z5b3gh5ugf.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>z959bm4gru.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>zh3b7bxvad.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>zmvfpc5aq8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>zq492l623r.skadnetwork</string>
    </dict>
</array>

Bid Request

BidMachine adds the following fields to BidRequests on iOS 14+ versions, categorized below:

Object	Attribute	Description	Type	Example
`imp.ext.skadn`	`version`	SKAdNetwork SDK version (`"2.0"` or higher). Deprecated in favor of `versions` since 2.1.	`string`	`"2.0"`
`imp.ext.skadn`	`versions`	Supported SKAdNetwork versions (array of strings).	`string[]`	`["2.0","2.1","2.2"]`
`imp.ext.skadn`	`sourceapp`	Publisher app ID in Apple App Store (matches `app.bundle`).	`string`	`"1232526187"`
`imp.ext.skadn`	`overlay`	Flag indicating SKOverlay support (`0` or `1`).	`integer`	`1`
`imp.ext.skadn`	`autostore`	Flag indicating AutoStore support (`0` or `1`).	`integer`	`1`
`imp.ext.skadn`	`skadnetids`	Subset of SKAdNetwork IDs (from `Info.plist`) relevant to the DSP.	`string[]`	`["87yhbnd3gg.skadnetwork", ...]`

{
  "imp": [
    {
      "ext": {
        "skadn": {
          "version": "2.0",
          "versions": ["2.0","2.1","2.2"],
          "sourceapp": "880047117",
          "overlay": 1,
          "skadnetids": [
            "cdkw7geqsh.skadnetwork",
            "qyjfv329m4.skadnetwork"
          ]
        }
      }
    }
  ]
}

Bid Response

If the DSP receives imp.ext.skadn in the bid request, they must include seatbid.bid.ext.skadn in the bid response. This enables BidMachine to submit click data and signatures for attribution.

Properties of seatbid.bid.ext.skadn:

Attribute	Description	Type	Example
`version`	SKAdNetwork SDK version (`"2.0"` or higher).	`string`	`"2.0"`
`network`	SKAdNetwork ID matching one in `skadnetids` from the request.	`string`	`"87yhbnd3gg.skadnetwork"`
`campaign`	Campaign ID (1–100), as a string.	`string`	`"1"`
`itunesitem`	Advertiser app ID (matches `bid.bundle`).	`string`	`"1232526187"`
`fidelities`	Array of fidelity objects (introduced in SKAdNetwork v2.2).	`object[]`	See example below
`nonce`	Unique identifier per ad response. Deprecated in favor of `fidelities[n].nonce` since 2.2.	`string`	`"a9ff03c2-d7ef-11ea-87d0-0242ac130003"`
`sourceapp`	Publisher app ID (matches request `sourceapp`).	`string`	`"123456789"`
`overlay`	Flag indicating SKOverlay display.	`integer`	`1`
`timestamp`	Unix time (ms) at signature time. Deprecated in favor of `fidelities[n].timestamp` since 2.2.	`string`	`"1596723499812"`
`signature`	SKAdNetwork signature. Deprecated in favor of `fidelities[n].signature` since 2.2.	`string`	`"MZHKJHKhKJH…"`

seatbid.bid.ext.skadn.fidelities object:

Attribute	Description	Type	Example
`fidelity`	Fidelity type of the attribution.	`integer`	`0`
`nonce`	Unique identifier per ad response.	`string`	`"473b1a16-b4ef-43ad-9591-fcf3aefa82a7"`
`timestamp`	Unix time (ms) at signature time.	`string`	`"1594406341232"`
`signature`	SKAdNetwork signature.	`string`	`"MEQCIEQlmZRNfYzK…"`

v2.2
v2.2 with fidelities
v2.0

{
  "seatbid": [
    {"bid": [
      {"ext": {"skadn": {
        "version": "2.2",
        "network": "cdkw7geqsh.skadnetwork",
        "campaign": "45",
        "itunesitem": "123456789",
        "sourceapp": "880047117",
        "overlay": 1,
        "fidelities": [
          {
            "fidelity": 0,
            "signature": "MEQCIEQlmZRNfYzK…",
            "nonce": "473b1a16-b4ef-43ad-9591-fcf3aefa82a7",
            "timestamp": "1594406341232"
          }
        ]
      }}}
    ]}
  ]
}

{
  "seatbid": [
    {"bid": [
      {"ext": {"skadn": {
        "version": "2.2",
        "network": "cdkw7geqsh.skadnetwork",
        "campaign": "45",
        "itunesitem": "123456789",
        "sourceapp": "880047117",
        "overlay": 1,
        "fidelities": [
          {
            "fidelity": 0,
            "signature": "MEQCIEQlmZRNfYzK…",
            "nonce": "473b1a16-b4ef-43ad-9591-fcf3aefa82a7",
            "timestamp": "1594406341232"
          },
          {
            "fidelity": 1,
            "signature": "GRlMDktMmE5Zi00Z…",
            "nonce": "e650de09-2a9f-4dc3-a4d1-544c402e9095",
            "timestamp": "1594406341233"
          }
        ]
      }}}
    ]}
  ]
}

{
  "seatbid": [
    {"bid": [
      {"ext": {"skadn": {
        "version": "2.0",
        "network": "cdkw7geqsh.skadnetwork",
        "campaign": "45",
        "itunesitem": "880047117",
        "nonce": "473b1a16-b4ef-43ad-9591-fcf3aefa82a7",
        "sourceapp": "123456789",
        "overlay": 1,
        "timestamp": "1594406341232",
        "signature": "MEQCIEQlmZRNfYzKBSE8QnhLTIHZZZWCFgZpRqRxHss65KoFAiAJgJKjdrWdkLUOCCjuEx2RmFS7daRzSVZRVZ8RyMyUXg=="
      }}}
    ]}
  ]
}

Click Through & Click Tracking

When SKAdNetwork is enabled and a valid skadn object is in the bid response:

iOS SDK opens a SKStoreProductViewController with the skadn values.
VAST ClickThrough, CompanionClickThrough, MRAID.open(), and standard HTML <a href=> links are processed in the background. HTTP redirects are followed; non-redirect responses are ignored.
VAST ClickTracking and CompanionClickTracking continue to function as usual.

If no skadn object is found, the SDK falls back to normal click-through behavior.

AdAttributionKit

BidMachine supports Apple's AdAttributionKit framework for iOS 17.4+ and BidMachine SDK 3.1.0 to help DSPs and advertisers track ad performance and conversions.

Here is a high-level overview of how Apple adattributionKit works in the context of BidMachine:

Introduction​

SKStoreProductViewController​

SKAdNetwork​

SKAdNetwork IDs​

Bid Request​

Bid Response​

Click Through & Click Tracking​

AdAttributionKit​